About Hey Hoku
Your AI-powered personal stylist for sustainable, creative, and personalized fashion experiences.
Our Story
Hey Hoku is a next-generation AI-powered digital wardrobe and personal styling platform. We solve the everyday struggles of fashion lovers — from having "nothing to wear" despite full wardrobes, to making wasteful shopping decisions. Our mission is to make fashion personal, sustainable, and empowering.
The Problems We're Solving
Wardrobe Underutilization
80% of clothes are rarely worn. That's a lot of wasted potential.
Decision Fatigue
Choosing what to wear every day is stressful. We make it fun.
Lost Individuality
Trends dominate, but your unique style gets lost. Not anymore.
Unsustainable Consumption
Fast fashion fuels overbuying. Let's change that together.
How Hoku Works
Upload Your Wardrobe
Digitize your closet in minutes — just snap photos of your clothes.
Get AI Outfit Suggestions
Tailored to your mood, weather, occasion, and personal style.
Reduce Decision Fatigue
Let our styling assistant do the thinking, while you enjoy the results.
Shop Smarter
Get curated recommendations that complement what you already own.
Express Yourself
Explore style pods and creative prompts that inspire self-expression.
Features You'll Love
Meet Our Team
Creators, technologists, and innovators united by a mission to reshape how people experience fashion.
Swethaa Ajai
Co-Founder, COO & Community Manager
8 years in fashion design. Founder of Lilia Fashion House. Owns product curation, styling taxonomy, and community programmes.
Ajai Aravindh
Co-Founder & CEO
Decade of branding and marketing experience. Founded Nextab Branding. Leads strategy, go-to-market, and partnerships.
Melbin Sibi
Business Consultant
Advisory director at Nextab, founder of Edstat. Guides strategic planning, business model, and investor-ready insights.
Ankush Choudhary
Full-Stack Developer
Builds scalable front-end and back-end systems. Integrates AI outputs into the user experience with focus on reliability and performance.
Surya Prakash
Graphic Designer & Marketing
Leads visual design and social content. Creates UI assets, campaign creatives that make the product feel polished and culturally relevant.
Get in Touch
We'd love to hear from you!